What's new in hair extension world...

Information for stylists and salon owners
 


"What's new..." is all about anything that happened lately related to hair extensions, hair products and hair extension salons. It is based on information sent to us by our visitors and members.
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Hair Extension News

 


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Join The Pink Hair For Hope Salon Network
Become A SO.CAP. USA Hair Extensions Salon With September & October 2008 Fundraiser.

Mahopac Falls, NY - SO.CAP. USA Hair Extensions announces Pink Hair For Hope as their successful annual fall program to support breast cancer research. SO.CAP. USA Hair Extensions invites professional hair extensionists from across North America to join us during September and October in this important charitable cause for its third year.

SoCap Hair ExtensionsWhen your client donates $10 to The National Breast Cancer Foundation at your salon or beauty school, they will receive a beautiful and FREE pink hair extension graft. These unique pink hair extension grafts signify a unifying bond between women who have undoubtedly known someone who has been touched by breast cancer in some way. The SO.CAP. USA pink hair extension attaches to the natural hair very close to the scalp, leaving an invisible bond. They are easily bonded to the hair using 100% keratin, so there is no damage to the natural hair once the extension is removed. SO.CAP. USA Hair Extensions raised nearly $372,000 last year and they hope to raise even more this year, with your help.

According to the American Cancer Society (ACS), breast cancer is the most common cancer among women in the United States. It is the second leading cause of cancer related deaths in women, about 182,460 women in the United States will be found to have invasive breast cancer in 2008. About 40,480 women will die from the disease this year. Right now there are about two and a half million breast cancer survivors in the United States. The chance of a woman having invasive breast cancer some time during her life is about 1 in 8. The chance of dying from breast cancer is about 1 in 35.


Content.....
 
Pink Hair For Hope Salon Ne twork
Passion International New Stylebook
Donna Bella Milan: Free Shipping in October
Cathy Ingoglia's new Hair Extension System
Donna Bella Milan's new hair extension products
Balmain Paris' fall fashion show
New Memory Hair Easy Clip-In system
Studio She opent new salon in Maryland
The Hair Affair - movie auditions for stylists
Supernatural Salon Cruise
Hair Fantasies with So.Cap. USA
Paris Hilton at the PBA Expo Long Beach
Day Spa Association Advisory Board
XO Hair System's new synthetic hair
Dedicated colorist
Tresjolie - Balmain 2008 training days
$200 off all fusion services
Donna Bella Milan launches Online store
 


Everyone Needs To Wear Pink Hair For Hope! "Participation in this Pink Hair For Hope is a fun way to show your personal support for such a wonderful and serious international cause," notes Ron Cardillo, Sr., President of SO.CAP. USA Hair Extensions. Joining their 'Salon Network' is easy. On the new PHFH website, www.PinkHairForHope.com, there is a 'Salon Registration' page. On this Internet page, you will learn how to easily join this national cause by registering. On this website there will also be a 'Salon Only' page enabling you to download all Pink Hair For Hope marketing, graphic design and advertising information, which is offered as an extra free courtesy to all participants. Upon joining the Pink Hair For Hope Network, your salon information will be placed on this PHFH website to enable salon clients to find you when they search for the nearest participating salon to their homes.


Join The Fight Against Breast Cancer with Pink Hair!
This is a very creative opportunity to have you and your valued clients help The National Breast Cancer Foundation in its breast cancer research efforts and show their support for those fighting breast cancer. If you also decide to become a certified SO.CAP.USA Hair Extension salon, you will automatically be invited to enroll in their Pink Hair For Hope Campaign.

SO.CAP. USA Hair Extensions are headquartered in Mahopac Falls, New York. For more information on SO.CAP. USA Hair Extensions' Pink Hair For Hope Campaign, call 877-855-HAIR or 914-423-6545, visit them on the web at www.SOCAPUSA.com or email them at info@SOCAPUSA.com. Visit the National Breast Cancer Foundation at www.NationalBreastCancer.org. There are many benefits to becoming a SO.CAP. USA Hair Extensions salon. SO.CAP. USA Hair Extensions continuously offers extensive and personalized educational opportunities and support to their salons throughout North America as well as across the globe. With 12 regional offices nationwide, they readily provide you with a complete local network of education, marketing, technical and service support.

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Passion International Announces New Hair color & Family Stylebooks
Hawthorne, CA - Daniel Funk, publisher of Passion International Stylebooks announce the release of two exciting new 2008 Passion International Stylebooks for those salons that specialize in hair color as well as those who cater to the entire family.

The new Passion Color Stylebook ~ Volume 10 features creative haircut and hair color designs by 42 top salons from across the United States including the Avant Gard Hair Salon of Indianapolis, élon Salon of Marietta, GA, Eclips Salons of Northern VA, Hair Benders Internationalé of Chattanooga, TN, London Hair of Mt. Pleasant, SC, Ricci's Salon & Spa of Newtown, CT, Siggers of Atlanta, GA and many John Amico affiliated salons. This stylebook shares special sections with creative hair color makeovers, highlights, reds, brunettes, blondes, funk and men's hair color designs.

The new Passion Family Stylebook ~ Volume 09 features creative men's haircut, hair color and hair fashion designs from about 25 top salons from across the United States including Andre Phillips Salon of Milford, CT, Austin Rolfe of Westport, CT, Choices Hair Studio & Day Spa of Delmar, NY, Graham Webb Academy of Hair in Arlington, VA, Lucia's The Salon of Lyndhurst, OH, Paris & Company Salon of Ridgefield, CT and Salon Secrets of Kennett Square, PA. This new stylebook shares special sections with Long, Medium, Short, Funky and Kids Hair with a combination of contemporary and fashion forward hair designs.

SoCap Hair ExtensionsPassion Brands offers you a variety of new reception area stylebooks each year inclusive of Passion Hair Extensions, Men, Kids, Women Over 35, Black Passion, Hair color, Family and La Vida. Today, Passion International remains respected as the global leader in professional stylebooks that are provided to salons for use in their reception areas across the globe. They provide terrific visual advantages to help you with client consultations.

Daniel Funk notes, "Now may be your opportunity to get famous! If you would like to be invited to participate in a future Passion Photography Competition Session, many of the future 2009 Passion International Stylebooks are now being planned. We work exclusively with our own Passion photography sessions being held across the United States each year, rather than to accept submissions. This allows you to have a distinctively unique collection of updated hairstyle artistry with the advantage of contemporary wearable hair fashions. Should you and your salon team get involved, you must be prepared to come with very attractive professional and non-professional models. We will provide you with instructions before each photography session, so you are well-prepared. Those published, will receive complimentary copies of their stylebooks as well as an array of outtake photographs to use in your own future local marketing and advertising programs."

To order your new Passion Stylebooks, check with your local beauty supply distributor or contact Passion Brands at 800-362-7071 or 310-263-7360, email Daniel@PassionBeauty.com or visit their website at www.PassionBeauty.com. You can also look for Passion Brands at many regional and national beauty trade shows.


We will be hosting a Passion Family Stylebook Competition With Salon Memo in Elgin, IL on Sunday & Monday October 26 & 27, 2008
If interested, you can also email or call me NOW to register!

Register now: Participating salons will be accepted on a first-come, first- accepted basis. For more information and to register, contact Larry Oskin at Marketing Solutions in Fairfax, VA at 703-359-6000 EXT: 22 or via email at: LOskin@MktgSols.com. www.MktgSols.com. Larry H. Oskin is president of Marketing Solutions, a full-service marketing, advertising, graphic design, media relations and consulting services agency specializing in the professional beauty business. Clients include salons, day spas, medical clinics, manufacturers and associations from across North America.

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Donna Bella Milan offers Free Shipping in October

Park City, UT October 1, 2008 - Donna Bella Milan has free shipping on all orders placed online over $75.

"We've been looking at other online models outside of the hair industry, and we thought we'd give our customers a break while we did some testing" Derrick Porter said. Porter is the president of Donna Bella Milan.

According to sources at Donna Bella, the offer is currently valid through October 31st, 2008. The offer is for free ground shipping and handling to the contiguous United States on new orders of $75 or more. Sources also noted that standard shipping to Hawaii, Alaska and the U.S. Territories are billed at regular shipping rates.

When pressed as to whether the new offer would become a regular part of the business model, Porter explained "We're all about passing savings on to our customers, but as many know, hair has become a very valued commodity and its price fluctuates daily. If we can make this offer work, we will, so long as it's a win win for us and the customer."

Orders can be placed through the online store at:
http://www.donnabellahair.com/hair-extensions/catalog/Hair-Extensions-1-1.html

For more information call 1.888.HAIR-KIT (424.7548) (offer valid on web orders only) or visit Donna Bella Milan online at www.donnabellahair.com.

Donna Bella Milan, Inc.
Park City, UT, U.S.A.

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Cathy Ingoglia, North East Regional Director, for the National Hair Society, and a true pioneer in hair extensions, has created a Hair Extension Technique, that she calls the HAIR EXTENSION SYSTEM !!!

The Hair Extension System, is a fast and easy application, with a quick and painless removal posses. Affordable for everyone and can be adapted to just about every head. It is changed every 4 to 6 weeks. There is nearly no breakage or damage to the natural hair and it promotes natural hair growth while wearing the hair extension system. Best of all is that the client can get a new look, (hair style) every month, as her natural hair grows.
Expect to hear more about this technique in the coming future.

For more information contact Cathy at: 631-491-7177 or 516-315-7772

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Donna Bella Milan To Release New Hair Extension Products
Park City, UT August 11, 2008 - Donna Bella Milan has announced it will be releasing a new hair extension product to further fill their line-up. On September 1st, 2008, 22" silky straight hair and 22" body wave hair extensions will become a permanent part of the Donna Bella Hair I-Link collection.

"We get a lot of requests from stylists all over the world, and one of the most common was clients demanding longer lengths for our current I-Link collection," noted Derrick Porter, Donna Bella Milan President.

"At Donna Bella, we're always trying to innovate and be a great source for all our clients' hair extension needs. If we can help them by providing a source for their product needs and put it all under one roof, so to speak, we feel that's something we should take seriously," Porter concluded.

Previously, stylists and Donna Bella Hair patrons could purchase hair up to 20". When asked about the industry trend to offer longer styles, Porter pointed out that "As hair extensions move up past the 18" mark, the hair becomes more difficult to source and for most companies, this is where you see their synthetic products kick in. Because of continuing requests, we felt it important to continue our excellent 100% remy human hair product up the line to 22" length."

Donna Bella Milan also plans to release longer lengths with their other styles, but those products and dates are not being released at this time.

The 22" I-Link hair extensions will be available for $45.00 per pack, with each pack containing 20 strands, and with each strand weighing 1.0 gram. The hair extensions are 100% human remy hair and can be purchased online from www.donnabellahair.com or via their toll free hotline 1-888-HAIR-KIT.

Mailing Address:
Donna Bella Milan, Inc.
Park City, UT, U.S.A.
Phone Numbers:
Toll Free: 1.888.HAIR-KIT (424.7548)
Fax: 1.888.HAIR-KIT (424.7548)

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SoCapBalmain Paris’ fall fashion show
Press release by Beauty West Services (866-726-3241)
www.beautywestservices.com

Balmain Paris’ fall fashion show was a tremendous success. Led by head designer Christophe Decarnin, the Balmain line was met by positive reviews by Vogue, Style.com, and Elle. Based on “rock” influenced elegance, the line focuses on evening wear.

The name Balmain stands for a unique concept of elegance, a clientele comprising royal houses and movie stars and as a criterion for fashion, acknowledged by the whole world. The ready-to-wear department, started in the seventies, has gradually made an impression on the market and now clearly shows great results.

Balmain Paris has created a line of human hair extensions that make getting longer, thicker hair more affordable.
DoubleHair offers customers a chance to have a head full of longer hair and more volume in as little as 35 minutes. The revolutionary design of the extensions means that a trained stylist can apply the equivalent of 18 “traditional” hair extensions in only 5 minutes. The extensions are reusable and come with a 6-month guarantee when you use the Balmain products as directed. DoubleHair extensions are made using 100% high-quality human hair and come in a wide range of natural and bold colors.



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SO.CAP. USA Hair Extensions Featured On Shear Genius-2 TV Show
Season Premiere on June 25, 2008
(By Hannah Mayo, Marketing Coordinator)

SoCapMahopac Falls, NY Check out how beautiful and easy SO.CAP. USA Hair Extensions are, on Shear Genius-2, premiering on June 25th at 10 PM EST! Per their request after acknowledging SO.CAP. USA Hair Extensions as one of the top hair extension companies in the U.S.A., SO.CAP. USA Hair Extensions provided Shear Genius with 100% human hair extensions with 81 haircolor options and three different textures. While the participating hairstylists used SO.CAP. USA clip in hair extensions, keratin bonded extensions are also available through SO.CAP. USA Hair Extension salons across North America, Europe and South America.

SO.CAP. USA Hair Extensions will be used by the hairstylists throughout this season of Shear Genius-2. Aired on Bravo TV, Shear Genius is a popular reality television show that has top professional hairstylists from across the USA competing for the title of "Shear Genius". This year's hairstylists were happy to use SO.CAP. USA Hair Extensions for many of the hairstyles they designed each week, during this new ten week program.


SoCap Hair ExtensionsRon Cardillo, Sr., president of SO.CAP. USA Hair Extensions notes, "We are very proud that they selected our fine products for the second season of this creative TV hair design competition. We are excited to be able to support hairstylists like those on Shear Genius-2 with the products, technology and education that they need to reach their full creative and professional potential. To get your clients excited about quick hair extension makeovers, you can tell them to watch."

SO.CAP. USA Hair Extensions offers innovative and ground-breaking technology along with outstanding quality hair but it doesn't end there. They readily offer salon owners and certified hairstylists a strong and supportive manufacturer-client relationship. SO.CAP.USA Hair Extensions provides their extensionists with much more than a highly competitive state-of-the-art product. They provide quality customer service, localized education, marketing programs and a relationship that assists hair designers in achieving everything they want, both artistically and financially.

SO.CAP. USA Hair Extensions offer local and regional certification classes weekly across the country. They have been featured in many consumer and beauty trade publications across the globe. For more information about SO.CAP.USA Hair Extensions or to learn more about educational seminars from a SO.CAP. USA Hair Extension regional office near you, call 877-855-4247 or 914-423-6545. Visit them on the web at www.SOCAPUSA.com or email them at Info@SOCAPUSA.com. SO.CAP.USA is headquartered in Mahopac Falls, NY 10542.

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New Memory Hair Easy Clip-In system
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Instant color, volume and length

Long Beach Expo

Balmain's latest innovation for the hair extension market is Memory Hair. Memory hair is a clip on extension system that combines synthetic hair with human hair at roughly half the cost of human hair. Memory hair is 20% lighter than human hair, utilizes a patented Soft Blend Edge clip on system that blends more naturally with your hair and unlike other synthetic hairs, Memory Hair can be curled or flat ironed up to 280 degrees! Memory hair is available in mixed tones of natural and fantasy colors.
For more information, please visit Tres Jolie at www.extensions4hair.net

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Studio She opens new salon in Frederick, Maryland

Studio She in the historical district Frederick Maryland is proud to announce their grand opening.

They currently carry 12 different methods of hair extensions and are happy to announce that they are now certified with Dream Catchers by Paris Hilton.

They have 15+ years experience working with all hair types and textures.

"We pride ourselves in working with those that suffer with hair loss, fine and problematic hair. We are a full service salon and have the ability to custom color extensions to suit your needs. We invite you to visit our website www.studio-she.com."

All consultations are complimentary.

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The Hair Affair

Rev. Robert D. Provitt, the man who wrote the treatment for "Stomp The Yard" (aka "Step Show"), the box office hit that grossed over $100 million, is in the development stages of his new film, "The Hair Affair

Hair Wars Producer David Humphries ("Hump The Grinder") has been hired on as an Executive Producer, in charge of all the hair show scenes and hair-related productions for the film."

There will be auditions in several parts of the U.S. for hair stylists and hair salons to be selected to be in the movie. Rev. Provitt is also willing to include the hair industry to be an active part of "The Hair Affair" - to have input on its contents and investment opportunities to share in the profits of the film. Product placement is also available. More details coming soon.

...this movie is not just about the hair, it's about "THE HAIR AFFAIR."

For more info, contact
Rev. Robert D. Provitt's office at 850.656.6920
Email: thbrdgprjct@aol.com

or David Humphries of Hair Wars at 313.534.8318
Email: hairwars@yahoo.com

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2009 Supernatural Salon Cruise To Share Exciting New Education!
Share The Wealth Will Celebrate With Many New Awards, Honors, Education & Fun

Chicago, IL Supernatural Salon Cruises plans to set sail January 10 to 17, 2009 from Fort Lauderdale, FL aboard the luxurious Ruby Princess Cruise Ship. They will sail throughout the Caribbean and to Mexico for a full week of education, awards, honors and fun as sponsored by the Share The Wealth Company of Chicago. Annual Supernatural Salon Cruise events are open to all salon and spa industry professionals. Space is limited, so sign up early!

Salon Cruise
This year’s Supernatural Salon Cruise participants will set sail to Ocho Rios in Jamaica, George Town in Grand Cayman, Cozumel in Mexico and to Princess Cays in the Bahamas where you can creatively escape to celebrate hair fashion artistry for one wonderful week. Share The Wealth involves a very unique professional salon product distribution and educational program, where salon professionals share their expertise, successes, rewards and experiences on this annual international excursion. Many participants will actually earn a ‘free’ cruise trip through the Share The Wealth Membership Program. Cruisers will visit historic sites while also enjoying the shopping, sunbathing, swimming, golf, snorkeling, horseback riding, boat rides and nightclubs.

John Amico, Geno Stampora & Larry Oskin Lead The Supernatural Education: Known for always providing a full week of superb advanced educational venues, participants will take part in an endless array of exciting and motivational educational seminars presented by Geno Stampora, industry expert and author; John Amico, Sr. of Share The Wealth in Fort Lauderdale, Florida on Achieving Success; John Amico Jr. on Innovative Business Growth Opportunities, Larry Oskin of Marketing Solutions in Fairfax, VA on Salon Marketing and Media Relations Strategies; Rudy D’Amico of Italy on The Latest European Haircolor Fashion Trends with Advanced Haircolor Techniques; Frank DiLeo of DiLeo’s Hair Studio in Waterbury, CT and the USA Olympic Hair Committee on Advanced Men’s Haircutting Techniques. Other featured speakers will include Sandra Seeley-Copley, Rhonda Murphy, Donna Cummings and Tommy Serra. There will be many new opportunities for hands-on lecture demonstrations and round table breakout seminars to brainstorm with other salon professionals. John Amico, Sr., founder and CEO of Share The Wealth will be the cruise host.

2009 International Styling Competition Awards: On board the ship, there will be a celebration of their annual Supernatural Hair Design Competition with an Awards Ceremony. 2009 Hairstyling competition categories will include ‘The Total Look’, ‘Elegant Evening Hair Fashion Artistry’ and ‘Contemporary Fashion Haircut & Style Artistry’. Supernatural Award Plaques will be presented to celebrate the success of many attendees during their Salute to Excellence Award Ceremony.

Salon CruiseShare The Wealth: John Amico Products sell directly to each salon and hair designer with no middleman or distributor within the Share The Wealth Network of almost 9000 members, allowing direct communications and dramatically reduced costs. They offer over 1,500 professional hair, skin, spa and beautycare products within nine diverse professional product systems. This special Share the Wealth Program is also a profit-sharing membership program where participants receive dividends as well as bring in monthly profits from their hosted members. This includes an array of free regional and national education as well as ongoing marketing and PR support. Share The Wealth Members can now earn a free cruise, based upon annual John Amico Product purchases.

John Amico, Sr., CEO of John Amico Products and President of Share The Wealth Membership Program notes, “Our annual Supernatural Salon Cruise is a very special opportunity for all salon professionals and salon owners to participate together in a unique and personalized approach to strategic business planning, motivational and technical service driven seminars.”

For more information on the 2009 Supernatural Salon Cruise, John Amico Products and the Share The Wealth Programs, call 800-676-5264 or visit their website at www.ShareTheWealthSalons.com. Visit: www.saloncruises.com.

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Hair Extensions - Not Just for Length
Easily and Instantly Add Haircolor, Volume & Texture to Your Hair!.

Mahopac Falls, NY Hair Extensions … their commonly accepted name does not do them justice. Professional hair extensions are not just for extending the length of your hair. Hair extensions will instantly add exciting new haircolor and highlights without the use of potentially harmful chemicals. Extensions will easily build endless new volume and texture to your thin and lifeless hair. The desire for beautiful volume and texture is evident with the abundance of volumizing hair products, hairstyling tools and professional texturizing salon services. They also allow you to creatively express yourself with ornamental crystals and feathers. Instead of creating the illusion of hair color, volume or texture with these products and tools, another option is to actually add them with professional salon hair extensions.

Haircolor is very popular today, with over 75% of women now coloring their hair and a growing percentage of men following suit. Unfortunately, most men and women today are unaware or uneducated to the benefits of adding hair extensions for haircolor rather than using harsh chemical dyes. For example, SO.CAP. USA Hair Extensions offers 81 unique haircolor shades in three different hair textures. With this many options, you are bound to find a haircolor or highlight shade that you just can't leave the salon without. With hair extensions, there are no surprises. The best thing about hair extensions for color is that it will not damage your hair, yet they will provide you with the complete haircolor or highlights you've always wanted. You can select your haircolor shades and blends, without any guessing games.


Do you want more than just the normal haircolor or highlights? Consider adding permanent or temporary fantasy haircolor, feathers and crystals to creatively express yourself. SO.CAP. USA Hair Extensions offers an array of fantasy haircolor shades; some including apple green, bright yellow, pink, violet, orange and many more. Dual-tone fantasy haircolor extensions are also available for those women and men who want something extraordinary. Exotic haircolor shades not enough? Try accessorizing your hair with feather and crystal extension ornamentations. These are perfect for parties, weddings, proms, upstyles, special occasions or just a fun night on the town. SO.CAP. USA offers 18 different colors of Swarovski crystal extensions.

Women today are constantly trying to add endless volume to thin and flat hair. We all want the voluminous, shiny hair like we see on the Hollywood celebrities as well as on the television commercials and billboards. This can easily and instantly be achieved by simply adding professional hair extensions. You can choose to either have a full head of hair extensions for maximum volume or have your hair extensionist strategically place extensions where volume is needed the most. You no longer have to try product after product to get the results you want. All you have to do is find a SO.CAP.USA Hair Extensions salon or professional hair extensionists near you and tell them what you want. Don't forget that you can also add texture, haircolor and highlights while adding volume with your new hair extensions. The combinations are endless!

Hair extensions are the best way to add hair color, volume, texture and length to your hair. The application method SO.CAP. USA uses causes virtually no damage to the clients hair, and hair extensions are an easier, longer lasting alternative to chemical hair color products, harsh bleaches and other hairstyling tools. Get the hair you've always dreamed of with professional hair extensions. Ron Cardillo, president of SO.CAP. USA Hair Extensions suggests, "Search the Internet or find a reputable salon hair extensionist and hair extension product system near you. Our salon hair extensions are bonded with 100 percent keratin protein tips, the same protein your hair already produces leaving no damage to your existing hair. Whether its length, haircolor, volume or texture that you want, hair extensions are your hair dream come true!"

SO.CAP. s.r.l. Hair Extensions Company is based in Naples, Italy, with several offices across Europe and North America. SO.CAP. USA, the official North American branch of this company, is headquartered in Yonkers, New York, with 14 other regional offices around North America, including The United States, Canada, Puerto Rico, the Dominican Republic and Latin America. They have been featured in several professional beauty trade and consumer publications, including Launchpad, Salon Today, I do, Cut & Style, Hairstyle Showcase and Hairstyle Guide. SO.CAP. USA Hair Extensions also recently created hairstyles featuring hair extensions for Passion International Stylebooks, a leading hair publication that is circulated around the world. Look for SO.CAP. USA Hair Extensions on the cover of the first-ever Passion Extensions Stylebook to be released soon.

For more information about SO.CAP.USA® Hair Extensions or to find an affiliated SO.CAP. USA® Hair Extensions Salon near you, call 877-855-4247 or 914-423-6545. Visit them on the web at www.SOCAPUSA.com or email them at Info@SOCAPUSA.com.
SO.CAP. USA® Hair Extensions is headquartered at 175 Myrtle Avenue, Mahopac Falls, NY 10542.

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Hair Extensions very popular at the Salon & Spa Expo in Long Beach and Los Angeles


The Salon & Spa Expo at the Long Beach Convention Center showed the growing popularity of hair extensions. The Beauty Revolution at the Los Angeles Convention Center was held at the same time and both shows had many hair extension companies who presented their products. The Long Beach expo was more glamorous. We spoke with representatives from So.Cap USA, Donna Bella Milan, Beauty West Services (Balmain Hair Extensions), Hairlocs, Cinderella hair, Hairdreams, Paris Hilton's Dream Catchers and many others. They all noticed the growing interest in their products.
Derrick Porter from Donna Bella Milan mentioned that compared to last year almost twice as many people were interested in their products.

Thousands of beauticians and stylists came to the Long Beach and LA Convention Center to learn more about the latest products that the beauty industry has to offer.
After a first walk around the expo it was clear that the hair segment of the industry had the biggest representation. All major companies held classes and demonstrations of their products. Several stylists showed new cutting techniques and created wonderful hairstyles.
The most attention however went to the different hair extension companies. Thousands of stylists are aware of the growing market and are interested in offering the service to their clients. Many stylists want to offer more than one technique.

Paris Hilton was in Long Beach on Monday to give a press conference. The Hair Extension Guide was there to report. The biggest news Paris told us was that Dream Catchers will introduce a new line of products in the near future and that they will introduce the Dream Catchers to Europe at the Hair Show in Bologna, Italy.
After the press conference, Paris went to the Dream Catchers' booth where hundreds of expo visitors had been waiting for her. She signed autographs and many had their picture taken with Paris.

Conclusion: Hair Extensions are the "hottest" items of the beauty industry.

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New Day Spa Association Advisory Board
2008 to 2009 Committees & Honors Announced

Union City, NJ Hannelore Leavy, President and Executive Director of the Day Spa Association and the International Medical Spa Association announces the new 2008 to 2009 Day Spa Association Advisory Board. The DSA Advisory Board has been streamlined and simplified to be more efficient. All 'Members At Large' are now encouraged to volunteer and to actively participate on committees.

Hannelore Leavy notes, "With great pride, I am pleased to announce that Rosemary Weiner, owner of The Brass Rose Day Spa & Salon in Blairstown, NJ has graciously agreed to maintain the reigns as chairperson of the DSA Advisory Board for another year." Before entering the spa industry, Rosemary Weiner had a distinguished career as a nurse and as the Vice President of operations and a partner in a Fortune 500 national healthcare cost containment company. She uses her medical background and business acumen in developing the policies, procedures, treatments, culture, and philosophy that are the cornerstone of The Brass Rose and which have become a model for the day spa industry."

Skip Williams, Vice President of Spa Operations Consulting services, the author of "The Reluctant Spa Director and The Mission Dream" and a previous recipient of the DSA 'Spa Person Of The Year Award', remains chairperson of the Day Spa Association Education and Trade Show Committee. Monique Iacobacci remains Chairperson of the Charity Events Committee. Her latest endeavor is Co-Founder and Executive Director of SPAcare, the industry's first organized non-profit charitable resource. Her goal is to unify and support the Philanthropic efforts of the Spa, Wellness and Medical communities. The DSA Membership Committee will be chaired by Ana Loiselle-Donahue, of the SECRET Salon & Spa By Design. Donahue is a consultant specializing in helping day spa businesses flourish through creative solutions, including brand development, strategic financial planning and employee training.

Larry Oskin, president of Marketing Solutions headquartered in Fairfax, VA will be the new chairperson of the DSA PR & Media Relations Committee. Marketing Solutions remains a full service marketing, advertising and PR agency specializing in the salon, day spa and medical spa industries. The DSA Industry Research Committee will be chaired by Erika Mangrum of the Iatra Day Spa, which has four successful locations in Raleigh, NC. Erika previously formed Corporate Health Fairs, a consortium of Triangle female business owners, which provides health fairs for regional businesses free of charge. The DSA Legislative Affairs Committee is now chaired by Ruth Nuckols Cox of the Sharman, TX based Bella Fontana Spa. Cox has a diverse background with expertise in day spa operations, finance, business process development and information technology.

Mike Carter is the new chairperson of The Corporate Alliances & Sponsorships Committee. Carter is president and CEO of the Athena Health Club & Day Spa. Carter also serves as president of Athena Health Sphere, an injury prevention and wellness company as well as a partner in the Pinnacle Construction Company in Tennessee. Eric Light continues to be the chairperson of the DSA International Chapters, while maintaining his position as president of The Strawberry Hill Group, supervising the North and Latin American markets. Light has visited almost 90 different countries worldwide, while consulting with day spa and wellness industry projects. Dr. Stephen Schleicher, F.A.C.S. is the Day Spa Association's Medical Advisor. Schleicher is founder and director of the DermDX Centers for Dermatology in Northeastern Pennsylvania. Dr. Schleicher is also a clinical instructor of dermatology at Kings College and Arcadia University.

Day Spa Association Membership: Membership includes many special privileges with inclusion in The Annual Day Spa / Medical Spa Directory, a listing on the www.DaySpaAssociation.com website, a membership certificate, seasonal newsletters, email blasts, invitations to advanced educational seminars, free magazine subscriptions to many select industry and consumer publications, a group health insurance program, special credit card processing rates and a variety of discounts with many professional services within the spa and beauty industries. The Day Spa Association has also recently launched a new Day Spa Accreditation Program and invites the day spa industry to join into this consumer awareness program that will properly distinguish accredited day spas from the rest. International Chapters are located in Europe, Latin America, Asia and the Caribbean.

It Is Time To Get Involved! Now is the time to capture your part in the fastest growing segment of the professional beauty and wellness industries, by learning how to stay ahead of the competition. To learn more about the Day Spa Association, call 201-865-2065, email info@DaySpaAssociation.com or visit www.DaySpaAssociation.com.

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Natura's XO Synthetic Hair
XO Hair System from Qingdao, China introduces Natura's XO Synthetic Hair, a new synthetic hair that is resistant to heat (up to 250°C or 482°F) allowing you to curl and style it over and over again.

John Lee, spokesperson for XO Hair System says:
"It doesn't stop there. If we mix this super fiber with real human hair, combining the top characteristics of both, the synthetic portion becomes virtually undetectable as it blends in with real human hair.
This is something you can't accomplish using just any synthetic hair, as cheaper synthetic hair won't blend in as well but with Natura's XO Synthetic Hair it's virtually undetectable.

Curls last longer because real human hair follows the curls of synthetic hair, and naturally holds its curls longer. In our test, after making curls at 180°C using a curling iron, curl extension with time was observed. Human hair started to lose its curl only after 3 days, whereas there was no visible change with the curls in synthetic hair.

The price of real human hair is constantly on the rise. So imagine paying half of what you would pay for with real human hair, without suffering the benefits of having real human hair.
Sure synthetic hair is still synthetic hair, and there will always be those who prefer real human hair. But for those looking for an alternative, this is a great solution!"

For more information please call 888 897 2220 (toll free) or 213 453 0445 (cell)
Or visit: www.xohairsystem.com

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Dedicated ’colourist’ of fashion
Verlocke! Hair extensions match hair and fashion for the spring/summer 2008 look

Bold colours, stripes in your hair, coloured fringes... watch out for more – this is the hair look for summer 2008. Anna Sui shows in her spring/summer collection 2008 how the fashion-conscious can perfectly complement, enhance or contradict the look of a gown with colour in her hair. Hair turns into a fashion accessory in its own right.

This new take on the colour of our hair is possible thanks to hair extensions. Penny Roberstson, head of training at Verlocke!, sums it up: “After all, there is no risk as there are no chemicals: they can stay for months or be taken out the very next day to make way for something new.” The colour doesn’t wash out and stays as bright as on day one. As Penny said, chemicals damage the hair, therefore no bleaching or colouring also means no more experiments with unsure outcomes and longlasting consequences.

The new season shows purple streaks today and an instant turquoise fringe tomorrow – colour accents make a statement and put a smile on your face. Who says the handbag has to match and hair has to be subdued? Rules are abandoned and make way for more creativity and a more interesting and colourful life. This is not about a fixed trend; this is about style in progress with a lot of fun!

A palette of 18 statement colours for the fashion-conscious can be found on www.verlocke.com. Verlocke! quality pre-bonded real hair extensions are used by hairdressers but are also available for D.I.Y. Verlocke! has now opened their UK webshop for orders from the USA. Receive further information by sending us an email: christine@verlocke.co.uk

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Tresjolie - Balmain Paris 2008 training dates - Portland, Oregon

Color & Design - Hands-On Training
July 21 18
September 29
October 6
October 20
November 3
November 24
December 8
August

Double hair - Hands-On Training - Live Model
August 25
November 17

EP Presentation - Demonstration show!
September 15

tresjolie - Hair Extension specialist
Contact: Geraldine Carter
Balmain Hair Extensions
Tel: (503) 453 3259
Email: gc@extensions4hair.net
www.extensions4hair.net

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Donna Bella Milan Launches Online Store for Salons and Stylists

Park City, UT - Renowned hair extension provider Donna Bella Milan has recently launched their new online store, www.donnabellahair.com that will cater to the stylist and salon owner. The site is feature rich with information about their wide variety of hair extension products as well as news and content related to the beauty industry.

For the last two years, Donna Bella Milan has focused on representing their product at trade shows in North America and occasionally overseas. They have a reputation in the industry as a quality provider of 100% Remy human hair extensions. The website features a variety of products in several categories: Hair Extensions, Hair Extension Kits, Tools and Accessories, and Beads.

Donna Bella Milan hopes the addition of the online store will enhance the experience as well as open doors to new clients. They focus on customer service and stylist satisfaction.

The site features product overviews as well as some detailed product reviews. Each product features photos and has recommended "similar" products for users to peruse. The site encourages stylists to report on their experience by reviewing any product they have used, which are then posted to the shopping cart pages for other consumers to consider.

President Derrick Porter hopes the site will encourage stylists and salons to take advantage of internet sales, e-newsletters and easy access to customer service. He notes "we have worked hard to ensure the site and the purchasing process is easy for stylists and salons. If for what ever reason they are more comfortable ordering over the phone, we intend to keep our call center filled with qualified representatives."

The store can be reached at: www.donnabellahair.com
Or call toll-free: 1-888-HAIR-KIT (1-888-424-7548)

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FLhair™ Xtensions announcement

FLhair™ Xtensions announces the first fully assembled micro-cylinder technique, with Remy Human Hair Strands in various colors, lengths and textures. Richard Gizzi, VP of Marketing and Sales says, “Finally a hair extension method free of any glues, heat or chemicals, that is an affordable, dependable common sense approach to extending hair.

FLhair™ Xtensions has been working directly with our hair suppliers for over 40 years, we are not a new company just jumping into the hair extension trend.

The majorities of our FLhair™ associates are seasoned professionals who know the realities of each method being offered in the market and appreciate the quality, dependability and common sense approach FLhair™ Xtensions offers.

FLhair™ Xtensions will be exhibiting at the Chicago, New York, Las Vegas and Orlando, Beauty shows over the next 5 months. Getting the product to the stylist is the fastest way to get the market turned on to FLhair™ Xtensions. Accordingly certification classes will be offered at all show locations as well in Ft. Myers and Charlotte, NC over the year.

Call Mary at 239-275-8335 for exact locations, dates and times for regional or in-salon FLhair™ Certification & Training.
www.flhairxtensions.com

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Courtney Erps offers 10% off first visit for Hair Extension Guide visitors!

Great Lengths by CourtneyCourtney Erps earned her coveted place in the elite group of Great Lengths extension specialists.
Courtney's hair extensionsRenowned for her skill, dedication and artistry, Courtney's talents have been used by ABC's "Extreme Makeover". She has also been featured in many magazines as "One of the most recognized hair extension experts in the Midwest".
Her expertise is in high demand by clients all over the U.S.A.
And Now Courtney offers all our visitors 10% off first visit.

Contact Courtney for more information at: 913-713-1169
Or visit: www.greatlengthsbycourtney.com
Just mention the Hair Extension Guide and receive your 10% off.

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DoubleHair with Color!
Always striving to improve our extension products for the hairdressers market, Balmain has now extended the most successful DoubleHair range with DoubleHair for Color & Volume. Color with hair!

Color instant color effects.
Traditional coloring techniques do not offer the same flexibility as Balmain’s latest innovation. DoubleHair® gives any hairstyle an instant change. Update your look to match the fashion by adding hair.

100% Human hair!
DoubleHair® is handknotted and colored to achieve a fine DoubleHair® of high quality 100% human hair in color combinations.

Guarantee: re-usable for 6 months
DoubleHair® is easy to apply and what’s more, it can be re-applied 2 to 3 times! DoubleHair® is re-usable for at least 6 months in combination with Balmain hair care.


For more information call toll-free 866-726-3241
Or visit: http://beautywestservices.com/pages/pro/catalog/dhc.html

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The Microchet Hair Extension
- Gone are the days of glue, braids and clips -

This latest invention is a simple and affordable thread technique that is virtually undetectable and easy to apply. The process is quick and easy with no pulling or stress and no damage to your own hair.

Using only the finest European human hair, Microchet produces smooth, naturally flowing results within moments. There is no damage to your own hair and the removal is just as quick and easy.

Mr. Oh, the inventor of this method, has developed a Microchet Extension instructional DVD so you can learn this technique from your home. You can order your starter kit now and learn how to do the Micochet Hair Extension technique your self.

For more information call: 1-818-519-0453
Or visit: www.microchetextension.com

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