More than 50 shades of grey
Article by Kerry Liethen of Marketing Solutions, May 2014
Haircolor tips from David’s Beautiful People professional, Linda Sweetman
North Bethesda, MD Linda Sweetman is a Senior Hairstylist / Hair Colorist at David’s Beautiful People Salon in North Bethesda, Maryland near Washington, DC. She helps set the pace and standard of the quality of work that David’s represents. As a respected motivator and role model for other hair designers, she mentors and is a team leader. Sweetman is a seasoned hairstylist with more than 35 years of experience. She has an extensive education with L'Oréal Professionelle, Goldwell and Glemby International and specializes in corrective haircolor services. Sweetman is a Senior Hairstylist / Hair Colorist and is a mentor and a team leader at David’s Beautiful People. Early in her career, Sweetman received haircolor training from Clairol, Roux and Redken. She worked for Glemby International becoming involved with L'Oréal Professionelle. She received advanced training from L’Oreal in New York and began to teach haircolor to hairstylists for both Glemby and L’Oreal. Also, she attended advanced haircolor training workshops at Aveda.
Sweetman’s haircutting and hairstyling strength is working with curly and fine hair. Sweetman believes in the natural approach and not overusing chemicals. Sweetman notes, “I am now exploring Chromastics Hair Color as I am very intrigued with their organic haircolor system. It’s a good compromise between heavy chemicals and a natural based haircolor as I am working with clients that are looking for a less chemical approach. ”
She likes natural hair color and works to enhance each client’s current color. Superior natural grey coverage is a big part of her work. Most importantly, she enjoys creating natural looking reds, blondes and brunettes. Whether she adds highlights or lowlights to a base color or weave color, she always strives to make the hair look beautiful.
The Upcoming Trend For Grey Haircolor: Many hair designers and hair colorists do not accept the new trend emerging of women who want to glamorize their grey hair. Sweetman adds, “I am seeing a lot of women right now who are embracing their grey hair. I think this is an important new haircolor trend with baby boomers who are starting to retire. Most of them are living very active lifestyles. These women want to look great, yet they don’t want the commitment of a hair color appointment every 3 weeks. I am also working with a lot of women to help them get away from the high maintenance haircolor and into a glamorous look that still enhances their haircolor, yet with less upkeep. Many of these women need glosses, glazes and Cellophanes to add sparkle and shine. Some are asking for darker and medium tones for a salt and pepper look to dimensionalize their grey hair color shades, rather than to go white. Some of the many celebrities already showcasing this hair fashion trend are Jamie Lee Curtis, Diane Keaton and Kathy Bates. They still look great, fresh and fashionable. While many more mature clients will add haircolor with highlight services, the trends for some of these women are with more natural looking monochromatic and multi-dimensional haircolor designs with soft, loose and beautiful hair. I find that the younger hair designers are afraid to embrace this trend, yet it is a wonderful new opportunity that we must recognize.”
The Chemistry Behind Great Haircolor: Offer a haircolor service to help your clients grow out single process to embrace grey. For hair that is any level of dark blonde to dark brown with one-half to one inch of regrowth, highlight using powder lightener and developer from 10 volume up to 40 volume, depending on the depth of haircolor from the start. Only highlight where you need to for each haircut and hairstyle design. I only highlight the areas where the regrowth shows. Lighten the hair to as pale of a yellow as possible. Shampoo out the lightener and apply the toner. A favorite of mine is Wella’s Koleton Perfect 9/16 + double pastels developer. I apply it to the lightened area first, then all over.
Editorial Notes:
For more information about David’s Beautiful People Salon, contact David Cohen at 301-881-2540 or visit www.DavidsBeautifulPeople.com.
Source:
Marketing Solutions, a full-service marketing, advertising, media relations and consulting services agency specializing in the professional beauty business. For more information, contact Marketing Solutions in Fairfax, VA at 703-359-6000. Email MktgSols@MktgSols.com or visit www.MktgSols.com.
