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Good Hair Days Are Not Just In Your Head

Article by Jenny Hogan of Marketing Solutions, May 2013

Studies show that having attractive hair boosts self confidence and public perception

So.Cap Original beautiful blonde hair extensionsMiami, FL You know that your clients’ appearance impacts everything in their world, from their personal to their social and professional lives. When they look good, they will feel good. With a little help from professional hair extensions, any client can now trump her genes to achieve a sexy, youthful look that will immediately increase her attractiveness and confidence. It has long been recognized that men favor longer hair. Women also covet thick, luscious locks. Now, you can give your clients a good hair day every day, thanks to So.Cap. Original USA Hair Extensions and their array of professional haircare offerings.

Men Prefer Long Hair: A psychology study was conducted at the University of Pécs in Hungary in which men were shown images of female faces that had been given varying lengths of hair. These men evaluated the female faces on their attractiveness. It was found that the images with longer hair had significantly higher ratings and positive effects. It was interpreted that longer hair increased the perception of strong genes and good health. According to Psychology Today, men associate certain personality traits with different lengths of hair and youthful traits signal fertility. Longer hair can also symbolize status and wealth, as growing and grooming long hair traditionally takes extra time and care.

Long Hair In History: Many cultures throughout the world are filled with romantic references to long hair. In ancient history, Greek and Roman women wore wigs as signs of wealth and status. Cleopatra wore an elaborate wig of dark curls over her shaved head. Wigs have been a status symbol for wealthy Americans during colonial times as well as a signal of authority for politicians and judges in some areas still today. Samson’s famously long hair was the root of his strength until Delilah cut if off in his sleep, ending his power. In many cultures, it is a religious observance to cover the hair for modesty or to shave it. Buddhist monks do this to signify a commitment to holiness, while other cultures display long or adorned hair as religious practice. Putting a lock of a loved one’s hair in a locket has been a tradition since Victorian times.

First Impressions: A person’s smile, eyes and hair are often the most memorable features upon first meeting and most often remembered afterward. A Yale University study tracked the feelings of both men and women experiencing “bad hair” days. It found that both self-esteem and sociability of study participants suffered when their hair did not look its best. Participants reported feeling embarrassed and less sociable, less capable and even less intelligent! It is clear that hair has a dramatic impact on self-esteem and confidence. A change in hairstyle is often associated with a new beginning in life, a new job, new relationship or a transition between age periods.

Now you can give clients a great hair day – every day! New hairstyles, haircolor shades and hair extensions can be used to create the looks that will define your clients’ life transitions and fresh starts. Now, you can ensure your clients get great results with high quality hair extensions. So.Cap. Original USA Hair Extensions offers an array of professional hair extension lines including The Classic, their most popular and cost-effective extensions; Elegance, for super straight, sexy hair; Eclectica, for brilliant shine and haircolor as well as Brasilia, for a glossy and exotic black mane. Their new AdHEXive hair extension line offers the same professional results with a temporary, easy to use adhesive application.

So.Cap. Original USA Hair Extensions offer a complete professional salon hair extensions system. All So.Cap. Original USA Hair Extensions use the highest and finest quality 100% Remi human hair that is professionally processed in Naples, Italy with their Natural Remi Hair System, to carefully protect the integrity of the hair cuticle. Various methods of application are offered including hot fusion, cold fusion, weft application, clip-ons and adhesives. Hands-on training and certification are offered from their Miami, FL office as well as with regional events held across the USA. Professional V.I.P. members enjoy rewards and savings with every hair extension purchase. Clients interact directly with So.Cap. Original USA Hair Extensions for reduced costs, simple purchases, faster deliveries, no-hassle customer service and personalized certification training as well as long-term mentoring and support.


For more information on So.Cap. Original USA Hair Extensions, call 305-573-0901,
email Info@SoCapOriginalUSA.com, or visit www.socaporiginalusa.com.
Visit their main office and showroom at 3550 Biscayne Boulevard, Suite 506, Miami, FL 33137 USA or their West Coast office at 1750 Montgomery Street, FL1, San Francisco, CA 94111 USA, 415-954-7198.

Marketing Solutions, a full-service marketing, advertising, media relations and consulting services agency specializing in the professional beauty business. For more information, contact Marketing Solutions in Fairfax, VA at 703-359-6000. Email MktgSols@MktgSols.com or visit www.MktgSols.com.

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